By: Harry Waisbren
I think we have a lot more work to do determining how we can best leverage the media in our efforts. I commented in the strategy section of the JUSTICE Act Organizing wiki page that we need to start thinking about this, and I also posited that a Twitter campaign targeting media members could be particularly helpful at this early juncture.
The importance of media became even more self-evident to me while contemplating the earlier post about Get Fisa Right’s size. That post notes that it’s hard to say how big we are right now, especially given the difficulty of leveraging particular services to efficiently reconnect us with past participants. However, a missing aspect here is that as we start achieving media coverage reaching out will become dramatically easier and focusing on achieving new members will quickly become more important.
Last Summer we had the phenomenal success of helping to directly change the national discourse. However, the role of achieving mainstream media attention must be acknowledged here if we are to repeat the success. Fortunately, the constituency of our community remains chock full of new media entrepreneurs—some of whom are amongst the most adept in the world of leveraging new technologies to break past older filters that close down democratic discourse.
Media doesn’t control what we think…but they do control what we think about. This is why we must use media to help the country think about civil liberties again!